The Elements of Successful Digital Marketing – An Interview with Mitch Joel

Mitch Joel

The Elements of Successful Digital Marketing – An Interview with Mitch Joel Mitch Joel is the President of Twist Image, one of Canada’s leading digital marketing agencies. He is the author of “The six pixels of separation” which has become one of the most influential books on digital marketing strategy. He is also the author…

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How To Write Words That Sell – An Interview with Richard Bayan

Richard Bayan

How To Write Words That Sell – An Interview with Richard Bayan Richard Bayan is the author of the hugely popular books copywriting and marketing reference books “Words that sell” and “More words that sell”. Copywriting legend Dan S. Kennedy has said that the book “Words that sell” is the most important, frequently used reference…

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Selling to Human Nature using Emotional Marketing – An Interview with Vin Montello

Vin montello

Selling to Human Nature using Emotional Marketing Vin Montello is a TV script writer turned copywriter. He used to write for the hit kids show “The Rugrats” & many other popular shows. A few years ago Vin left Hollywood behind to go into marketing but he took his writing skills with him to create his…

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Social Media for Business 101 – An Interview with Eileen Brown

Eileen Brown

Social media for business 101 – An Interview with Eileen Brown Eileen Brown is the CEO at Amastra and Author of “Working the Crowd – Social media marketing for business“. She also writes the Social Business column for ZDNet. She helps companies of many different sizes understand social media for business and develop a successful…

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7 Figure Secrets of a Marketing Legend – An Interview with Joe Sugarman

Joe Sugarman

7 Figure Secrets of a Marketing Legend – An interview with Joe Sugarman Joe Sugarman is one of the all time greats of Marketing and advertising. Once named the “Mail Order Maverick” by The New York Times, Joe is a ground breaker in every sense of the word. His achievements in marketing innovation alone give him…

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Building a Likeable Social Media Presence – An Interview with Dave Kerpen

Dave Kerpen

Building a Likeable Social Media Presence – An Interview with Dave Kerpen Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. Dave is also the author of a New York Times Best Seller, “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and…

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5 Formulas Every Marketer Needs to Know – An Interview with Michel Fortin

Michel Fortin

5 Formulas Every Marketer Needs to Know – An Interview with Michel Fortin Michel Fortin is the “Roger Bannister” of web copywriting. He wrote the copy for a John Reese product that was the first to sell 1 million dollars worth in one day. Not a bad accomplishment for any copywriters CV. In this interview…

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Differentiation and Positioning – An Interview with Jack Trout

Jack Trout

Differentiation and Positioning – An Interview with Jack Trout Jack Trout is the founder of Trout and Partners Ltd, one of the worlds leading marketing consulting firms. Jack is regarded as one of marketing’s foremost authors and thought leaders too. He is the author and co-author of many popular books including…  Positioning: The Battle for…

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The secrets of great copywriting – Interview with Trevor “ToeCracker” Crook

Trevor "Toe Cracker" Crook

The secrets of great copywriting – Interview with Trevor “ToeCracker” Crook Trevor Crook (AKA Trevor “ToeCracker” Crook) is one of Australia’s top copywriters. He works with businesses all over the globe, writing them sales copy that pulls in millions of dollars. In this interview Trevor tells me how he does it. You either watch the…

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Becoming a Maverick Online Marketer – An Interview with Yanik Silver

Yanik Silver

Becoming a Maverick Online Marketer – An Interview with Yanik Silver   Yanik Silver is a serial entrepreneur who has built multiple successful online businesses and has bootstrapped 8 different product and service ideas hitting the million-dollar sales mark from scratch without funding, taking on debt or even having a real business plan. He is…

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