The Elements of Successful Digital Marketing – An Interview with Mitch Joel

Mitch Joel
The Elements of Successful Digital Marketing – An Interview with Mitch Joel

Mitch Joel is the President of Twist Image, one of Canada’s leading digital marketing agencies. He is the author of “The six pixels of separation” which has become one of the most influential books on digital marketing strategy. He is also the author of the soon to be released “Control alt delete“.

Marketing Magazine dubbed Mitch Joel the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He was awarded the highly prestigious Canada’s Top 40 Under 40, and most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.

In this interview I ask Mitch about some of the concepts in his book “The six pixels of separation” which can help us execute a digital marketing strategy that get’s results. Mitch reveals…

  • Why being well connected is vital to digital strategy
  • Why we must become both sharable and findable to succeed online
  • How to connect with the right people who are most likely to want to be connected with us
  • Some dating and marriage advice that will help you create lasting online business relationships
  • Why social media is definitely not a fad
  • Why we should invest time rather than money when it comes to digital strategy
  • How Mitch's blog brought him financial wealth but in an indirect way
  • The reason you don't control your brand online (Hint: Google and the social networks do!)
  • The key to getting to the top of Google (surprisly this has nothing to do with typical SEO tactics)
  • Why you can't have a successful online business without a vibrant community
  • What matters most - Trust or Attention?
  • Why succeeding with digital marketing is about being slow?
  • And more. Just click the play button below to listen to the interview...

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You can get regular content at Mitch’s blog and can also order his book “The six pixels of separation” at the link below…