Tips for Web Copy, Newletters and Press Releases – An Interview with Sally Ormond

Sally Ormond
Tips for Web Copy, Newletters and Press Releases – An Interview with Sally Ormond

Sally Ormond is a freelance copywriter who helps businesses by producing copy that people want to read and also makes them want to buy. She does this by offering a whole range of copywriting services that include… SEO copywriting, web copy, brochures, emails, newsletters, blogs, reports, white papers, articles, case studies, press releases, scripts and more!

Using these methods she is able to help businesses sell much more than they would otherwise

In this interview I ask Sally for tips on how we can write in a more persuasive way as well going deep into the specific mediums such as web copy, press releases, newsletters, etc. Sally reveals…

  • How to make your web copy more powerful, creative and persuasive
  • The essential rule to follow when writing for your own business
  • 1 word which you should avoid using in copywriting at all costs (and what word you should use instead)
  • 3 tips for making your copy more readable
  • How to find out what your customers truly value the most
  • Whether you should you focus on one main benefit or multiple benefits?
  • How to stop yourself from overwriting
  • How to get testimonials that are so strong, they lead to new customers
  • 6 ways to get social proof
  • 5 newsworthy reasons to publish a press release
  • How to create a newsletter that your readers will value (and buy from)
  • Whether to use plain text or HTML in your newletters?
  • Why you need "thick skin" as a copywriter
  • When it might be appropriate to walk away from a copywriting project
  • And more. Just click the play button below to listen in...

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Click here to download a free copy of Sally’s popular e-book “5 simple steps to sensational marketing”

You can also check out Sally’s freelance copywriting blog right here