The Copywriting Cheat Sheet – An Interview with Ray Edwards

Ray Edwards
The Copywriting Cheat Sheet – An Interview with Ray Edwards

Ray Edwards is a self confessed, direct mail junkie. The top gurus (and I do mean the top gurus) have turned to him to write some of their direct marketing pieces. These people include Tony Robbins, Jack Canfield, Mark Victor Hansen, Robert Allen, Frank Kern, Jeff Walker, Rich Schefren, Mark Joyner and a whole bunch of other really huge names in the marketing and personal development fields.

Ray is also a talented speaker and the author of one of my favorite copywriting books Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy”

After reading his book I decided to go and browse his website. I was excited to find one of the best infographics I have ever stumbled upon. It was the entire blueprint to writing copy, all nicely summarized on a neat little picture. With Ray’s permission I have posted it here below…

copywriting infographic

Having loved both the book and the infographic, it was all a bit too much for a marketing nerd like me, I just had to get this guy on the phone for an interview and thankfully he did agree to do an interview with me. In this interview Ray reveals…

  • The number 1 reason someone leaves your site without buying anything (and what to do about that)
  • The 3 things people think as soon as they land on your web page
  • How to use "Metapersuasion" to prepare your prospects to buy from you before they even read your sales message
  • The fastest way to influence someone
  • Why you should write in an active voice
  • The "damaging confession" technique that will help you will build trust with your prospect
  • Why you should use "Johnson boxes" in your copy
  • How to overcome blank page anxiety
  • The 6 steps of writing and improving your piece of copy
  • And much more! Just click the play button below to listen to the interview...

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You can get lot’s more info from Ray over at his website and I recommend you sign up to his newsletter, it’s one of the best around

You can buy your copy of Ray’s book “Writing Riches” on the amazon link below…