InfusionSoft Mastery – An Interview with Micah Mitchell

Micah Mitchell
InfusionSoft Mastery – An Interview with Micah Mitchell

Micah Mitchell is an InfusionSoft expert and the creator of several Infusionsoft training courses.

InfusionSoft can be an amazing way bring automation into your business but it can also be a little tricky for those of us who aren’t tech heads.

In this interview Micah shares how we can succeed by using InfusionSoft including…

  • How to create super advanced funnels to turn prospects into customers
  • How to integrate and automate all of your email marketing, SMS messages, voice broadcasts, webinars and direct mail campaigns using Infusion and some other 3rd party tools
  • 2 must have InfusionSoft plug-ins
  • And a whole lot more. Click the play button below or read the full transcript...
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Joey Bushnell: Hi, welcome to the online marketing show. I’m your host, Joey Bushnell. Today’s special guest is InfusionSoft expert, Micah Mitchell. Go to mmmastery.com to find out more.

Micah thank you so much for coming on the show today.

Micah Mitchell: Of course, thanks for having me Joey.

Joey Bushnell: Micah, how did you get started in online marketing and end up creating an InfusionSoft training?

Micah Mitchell: Probably like a lot of peoples career paths some of it was intentional and some of it was accidental. I was working at a company and they needed a webmaster but didn’t want to pay for one so they asked me to learn how to do it. So I kind of Googled my way into all of it.

At some point along that route I started doing more CRM than web development. That is when I found InfusionSoft. The first time I saw it, it was funny because I was trying to sell a client something else, another CRM and he said he’d take a look at it with me if I’d look at this other thing with him, which happened to be InfusionSoft.

So when I looked at InfusionSoft I said “Yeah go ahead and get that” and then I started learning more about it and training people on that. So to get over to Infusion was kind of stumbling around but once I picked Infusion it’s been about 7 years now where I’ve specialized in just that.

So within InfusionSoft space there’s a training after market, there’s software add-ons in the market and so I’ve done add-ons before, training before and direct implementation. Ultimately the training is just something I really, really enjoy and InfusionSoft lends itself well to supporting a training business also.

Joey Bushnell: OK so let’s start right from the beginning, what is InfusionSoft? And what can it do for marketers and business owners?

Micah Mitchell: I’ll start with the people who haven’t heard about it and then cover some of the misconceptions from people who have.

But InfusionSoft for those who don’t know anything about it, is essentially a database for all of your customer information. All of their names, emails, addresses and such. Some people put that into whatever database they choose but the cool thing about InfusionSoft is it’s able to automate off of that.

So if you have an email address that sends an email that’s really basic but if you have an address you can set it up and connect it to where you can send other things like letters. If you have their phone number you can send automated voice broadcasts and differentiate between a live answer or a voicemail answer. You can connect it to text messaging so InfusionSoft is an autoresponder but it’s an autoresponder through multiple marketing mediums.

That is only the marketing end of it. There is a whole eCommerce engine that has shopping carts, order forms, you can do one click up sells and things like that, all sorts of discounts, trials and promotions.

They sell it as an all-in-one and I love InfusionSoft so this isn’t in any way negative but what all-in-one typically means is that they are not amazing at any one thing, although I’d say for them if it was any one thing, it’s their automation logic.

But they have everything under one roof which in and of itself is incredible because they have tied it all together in a way that you can automate your billing collections, you can automate sales, all the way through collecting the car door. If you have a sales team you can automate the sales team, there is a whole module on there that controls interactions with sales representatives and customers through the different stages, if you have to go into contracting and customizations and all of that. So it covers it all.

I’m not going to say that it might be better than any one system for one thing but in the way it puts it all together and allows businesses to put all of that together and automate so much of their business, not just to make money but a lot of time, they save a lot of money by automating things.

It’s an all-in-one with pretty much any internet marketing tool you can think of because it’s been demand generated by their users for so many years, just people wanting things. Sorry for the long answer there but it’s a lot it does a lot of things for a lot of businesses.

Joey Bushnell: One of the things people can sometimes think about InfusionSoft is because it sends emails, they can get thinking that it is simply a normal auto responder, something similar to AWeber or Get Response. But it’s quite a bit different to that.

So from an email marketing point of view, what cool things can InfusionSoft do that a normal autoresponder couldn’t?

Micah Mitchell: From an email marketing perspective I’d say that it has a lot to do with the impact of those emails.

So it’s going to send a batch of emails like anything and it might be able to send different emails to different groups of people. InfusionSoft, honestly, their emailing function is really good because it’s attached to the logic but just to be upfront there are other systems that do things like automatic split testing and dial in that conversion automatically.

InfusionSoft is more, here are all the middle level to enterprise level tools. They say it’s for small business but they used to serve enterprise and so some of the functionality and thinking have left over.

But from an email perspective it’s the fact that you can send an email, someone can click it and end up directly on a page with their invoice already generated, do you want to use a previous card on file or a new card.

A lot of time it can deliver the right email, with the right link in the email that can lead to a lot of the other cool parts of the software, again it’s the integration aspect but I don’t want to discount the email service, it’s not that there is any problem with it, it’s jut they really focus on it being part of the bigger picture instead of some services that hone in on spit testing emails and things like that.

Joey Bushnell: When you get into InfusionSoft you hear the word “tag” quite often, so first of all what is a tag and how does that help us?

Micah Mitchell: A tag in InfusionSoft, it’s a great question I can tell you did some homework, but the tag in InfusionSoft is a marker meaning you have all of these contacts and you can place different markers on them and they do things those are called “tags”.

This person bought, give them a tag. This person clicked, give them a tag. But the really interesting thing when I talk about the power of automation, this is a perfect example with tags, those tags are not only markers but they can also be triggers. So when you place a marker on someone, it can trigger a whole bunch of different things to happen which can be other tags and so forth.

These markers on contacts are not only for you when you look up an individual contact and say did they do this or that, but those tags are the basis of automation.

When you say “Lets take all of our contacts and lets send them into a split test of a few different sequences of emails” you can sort that out through the tags. The whole time they’re doing anything, clicking or buying you can have negative markers as well for them not doing things but with everything that they are doing you are making them and all of that is readily available for report filtering, segmentation or anything you want.

Tags are so universal inside InfusionSoft I think of it like oil in an engine. They basically suspend all of the other automation inside of tags like an engine with oil in it so it can run and that oil is every where, there are tags every where. They are filters, markers they are used in every part of the system for whatever you want. That is really the main key to the magic in my opinion.

Joey Bushnell: And a usual auto responder like MailChimp or GetResponse or other types can’t do, they aren’t that intelligent are they? That is the magic like you said, it’s the tags in InfusionSoft that give us the extra intelligence about the person we are emailing.

So what is an action set? That is something I hear when people are talking about tags, I also hear action sets being brought up. So what is an action set and how does that help us?

Micah Mitchell: An action set is kind of how it sounds, it’s a set of actions in InfusionSoft and those can be any of the things I’ve mentioned so far like invoicing someone or creating an order, applying tags to them, sending emails, or queuing off other actions like letters, direct mail in that case, text and voice broadcasts.

So it’s a bundle of things and it plays with the tags a little bit. In InfusionSoft you were saying tags give that extra layer of functionality, in Infusionsoft with the tags and the actions sets, if you think of them all as separate most systems like you mentioned Mailchimp, they are very linear “if this then that” this is more of a “well if this and that and that and that or this or this or this!.”

So you can add as many layers as you want and then the action sets are the bundles of things that happen at the appropriate points. Those can include all sorts of media interaction with the customer.

Joey Bushnell: So because it’s not linear, does that mean people can potentially because of tags and action sets, they can go through a funnel via different routes, customized to them and how they interact with your funnel?

Micah Mitchell: Yes that’s exact ideas, they are trying to provide automation with as much customization as possible.

Joseph Bushnell: So let’s assume that we have some sort of squeeze page and we are getting leads, how do we then get those people, who are perhaps strangers at that time, how do we warm them up so they eventually come to a point where they would like to buy from us?

Micah Mitchell: There is obviously a few things you can do, providing the candid answer “provide value or give them something”.

There is a difference between that and getting them ready to buy so just the way you are asking, that warming them up so they are ready to buy. To me it’s incremental, where let’s say it’s an email sequence, so everyone can understand that. We are slowly going to warm them up, not just send them a bunch of stuff and buy.

It’s a matter of testing in a way where you say “Let’s try one where we send them a few little warm ups and then we ask for the purchase”. Then maybe we send a few little warm ups from a different angle and ask for the purchase from a different angle, highlighting a different feature or something like that.

Then you have to weigh that against maybe what we should do is warm them up for a whole 30 days and get them to really love us and then ask them to buy because they’ll be more likely to buy. But there is a little bit of a trap in there that if you only give away stuff, the way information marketing works for example some people are able to get trained by certain companies to just take the free stuff you don’t have to buy, it’s all just free. You want to test and find a balance with that.

But that is the idea, how can we automatically enhance this users perception of our company and enhance their experience so far?

What I see works really well is giving them tools where you say “Here is the free thing, the tool that you opted-in for” then before generically warming them up or before changing the subject just follow up on the tool. You’re basically telling the customer when I give you things, I’m going to make sure you get the value. Then when you offer the next thing and that now has a price tag they understand it will be worth it because they’ll follow through with it.

A lot of those little things come into play but the technical part of it is, I mentioned the email sequence, it becomes a little better when you mix in other mediums like direct mail, text and all of that.

They all have their appropriate applications so to give you one example, if you use webinars here is something where you can have an email going out saying “Hey you’re registered for the webinar” and if you only follow up by email that works to a degree. But if you also get a text message out to the person the day of the webinar, you don’t want to hit them over the head too many days before hand you’ll get them to opt out that way.

But if you just send them one before the webinar that says “Hey, just a friendly reminder we’ve already sent you an email with all the log in details, here is the phone number in case you can only get there by phone, thanks.” something like that and really play it down. That is a lot more powerful because people are busy. They might just be in the next room and not by their email. They want to attend the webinar but they are just busy talking to somebody.

So that’s some of the power of InfusionSoft, is integrating that and the you could even say after the webinar sending to those who attended, if you collected their addresses of those who bought, a personalized thank you letter, even if it’s only an online course. This is again where Infusion is strong because it can branch out to other things.

So you take something as simple as a webinar, you add a couple different touch points around it and there’s cases where you can get someone to give a physical address registering for a webinar depending on the content of the webinar, so integrating that stuff together is another great way of getting someone to buy.

If it’s a free webinar, you warm them up for that, you send them a follow up letter in the mail giving them an offer, asking them to call up a phone number. There is a lot of details around this, if you had a phone number Infusion will let you track it. If it’s a separate phone number, there are ways to track where things are coming from so you get ROI on the other reports but that is a broad look at webinars for example. So use them as a warm up or make an offer right on the webinar so go with what you want but you have all of those options.

Joey Bushnell: Do you have any recommendations when it comes to webinars? Any tools that you find work particularly well with InfusionSoft?

Micah Mitchell: Yeah I do, there is something called Stealth Seminar and what is does is fake webinars so you can do prerecorded webinars. But it works with Infusion in that you can set these points in a webinar where it will apply tags back in InfusionSoft.

If you have 5 people coming to a webinar then one person didn’t come, one person came and left after 5 minutes, one person stayed for half of it, one person left just before the pitch and one person stayed for the pitch until the end. Typically you have no idea who is who. You can manually try to download that and try to update it. But Stealth Seminar provides the ability to do these fake webinars or evergreen webinars probably more PC!

But you can do that and then depending on where they ended up in the webinar, this is that power of automation, where you can then trigger a whole sequence of emails saying “Hey we know you only got to here, what you just missed before you left the webinar is blah blah blah” That can be really powerful.

We’ve done a few funny things, I have a friend Grant James who does a lot of Facebook training. We’ve done some funny webinars with him where we did a fake webinar about how to do fake webinars and it worked really well. I think people knew by the middle of it that was happening but they just didn’t care because the content was relevant and they wanted to learn it. But that is a tool I highly recommend.

One of the reasons I really recommend it, you can also do webinars with GoToWebinar for example and there are integrations to that. That kind of thing is something you can put into your funnel ongoing. People build these big funnels around a single webinar, a single date like November 15th. When that date passes all that work is lost and I see a lot for companies making that incremental growth by building up these webinars this way then using them here and there properly edited.

It’s like a shotgun you can blow your foot off with that thing if you do it wrong ,you can offend people. But if you do it right and you have good intentions, it really works well. Even in a marketing sense where you have a pretty savvy clientele even if they catch on to it, they know, they don’t really care if the content is good.

So content first but all the tricks of the trade are available with something like Stealth Seminar, everything you can really think of.

Joey Bushnell: Very Cool, you mentioned already direct mail, text and voice broadcasts and that they can be integrated with InfusionSoft, do you have any recommendations for tools there?

Micah Mitchell: First for direct mail there are a bunch of them out there but I personally like molding box.

It’s a fulfillment company and they’re cool because they’ll send your mail but they’ll also send your lumpy mail, like your packages. So if you have a CD and a workbook they will package it all up and send it. So that’s on the fulfillment side of things rather than the direct mail marketing. But they have direct integration to Infusion to where it kicks out to them, they mail it, they can kick back confirmation numbers if there is tracking involved and so forth. A simple letter with mail merges is the simplest end of that but it can get as complex as you want it. That’s molding box.

For text there’s a couple of tools out there. One is called InfusionSMS and that’s something I got at one point from the VP of InfusionSoft with my partner at the time.

That is another one where you don’t want to abuse it. With all these new marketing technologies there is a window where it’s cool, it’s new and it works then people abuse it and the consumer base stops caring. So with texts you want to be really careful if you use it.

Look at those things when you have a number that your going to send a text broadcast with is almost sacred little interactions where you want to be very careful and make sure the person perceives that as being you adding value, not just you trying to get to them in another way other than email.

Voice broadcasts, that one is the easiest of the 3. It is built right into InfusionSoft where you go in and put in your phone number and it calls you and an auto attendant says go ahead and record your message after the beep and so forth. So that one is the easiest.

I think each one is going to come with a little bit of a cost, direct mail postcards are typically under a $1 but it depends on the volume. Text I would imagine it’s some where under 50 cents to get a text out but I can’t remember for sure. Then the voice broadcasts Infusion charges 15 cents a minute. You add a little bit of money on top of it but again if you use it sparingly and you’re not harassing people and you’re not going to spend that much money anyways so all 3 are pretty easily done.

Joey Bushnell: OK so let’s move on to sequences. First of all do you just have one sequence where they go through, let’s say it’s 12 emails and then it comes to an end? Or from there, do you put them in to a different sequence based on their engagement with the previous sequence, is it possible for you to map out the process of how it works for you?

Micah Mitchell: Yeah and since you said “map out” that is a perfect analogy and perfect visualization.

If you can think of making a little mind map of your marketing here is a little bubble where the person opts-in and that leads to a square where this happens. I have those and I’ll have one like you said with 8 emails and it comes to an end.

Instead of connecting something right to that, I do have lots of sequences. So when you say “how many sequences do I have?” Probably over the years, I’ve got hundreds and hundreds, I’ve got multiple applications but the ones that I use at the end of any one sequence where I think “OK, this sequence is over but my relationship with this customer isn’t over” that’s where you just apply a tag.

So that is a marker saying “Sequence over” but the tag is also a trigger again so it says “Start this other sequence” at the end of that one. So I do a lot of chaining sequences together.

Joey Bushnell: Would the links in the chain be different or in different orders depending on things that they’ve done before?

Let’s say just as an example, you teach copywriting and traffic. Let’s say you have two back end sequences one is about copywriting and sells a copywriting product, the other sequence is about traffic and sells a traffic product at the end of the sequence.

So after going through the first sequence, if they indicated at some point maybe on a questionnaire or by clicking a certain link, that they may have indicated they are more interested in one subject than the other, could you then put people in to different sequences based on how they’ve acted in the previous sequence?

Micah Mitchell: There’s two ways to do it, so yes absolutely that is what everyone is doing. There’s people who branch which is essentially you’re going down the path and if you click this link you branch up, if you don’t it’s going to branch down.

So there is that kind of thing but even in the example of the 8 emails in a sequence think of selling something as a campaign, that is what Infusion calls it. So you have a campaign to sell something which might include 10 or 12 sequences. They might be going in the first sequence and if they click the first link in the first email, the first sequence completely dies and they just hop over the the second sequence. But the first sequence had maybe 10 emails in case they didn’t click the first one to keep following up.

That is what happens, each individual sequence is typically based on an action so if the customer does this we are going to do all of this stuff.  Those are all just waiting for the customer to take actions but a lot of those actions also cancel an existing sequence when they jump over to another one.

Joey Bushnell: So you could be selling the same thing but you are selling it to people in different ways?

For example if someone is really engaging with your sequence and opening and clicking all of the emails that you are sending, would they go through a different sequence than someone who is luke warm and not opening many emails, they are skipping some, they are opening but not clicking.

Would you send different emails to that person based on their behavior or would you keep it the same regardless of how they behave?

Micah Mitchell: You would and the way I think about it is fishing.

So with your example of the copywriting and traffic, they might have opted-in for copywriting and then you’ve got a copywriting fishing sequence where it’s basically sending them emails and as soon as they click one and that is the hook then they jump into a sequence more about that subject or that part of copywriting. So definitely you can hone in on that.

Then a lot of people also like the idea of cold, luke warm and hot leads and depending on how many times they click or whatever Infusion will say, now you are jumping up to hot lead so they’ll have a sequence based on “hot lead” that just totally takes over, cancels whatever else is happening and says this person is hot, now we are doing these things.

Joey Bushnell: OK let’s talk a little bit more about that, I know in InfusionSoft you can actually score your leads so when you are scoring leads Micah, what contributes to whether a lead is cold or hot?

Micah Mitchell: First of all let me define the way they do their lead scoring. They have these five little flames, so they really go along with the analogy of how hot the lead is.

They allow you to set up your own criteria saying if someone gets a tag or marker maybe they go up one flame, now they are one level of heat and if they end up with 10 tags they go up to two and so forth. You can pick your own criteria to do it.

The way that I do it is, I look at it slightly different. I should also state that the lead score they are using they use more for call center representatives where they say “When I walk in which lead should I ring first, should I call cold or hot?” So they have all of these emails to maintain their lead base and trying to get people past a certain point to qualify for a call.

In an internet marketing sense, tags in and of themselves handle a lot of that segmentation for you but you can pick your own criteria and warm them up. Like I said it’s a little bit more for the call center but it is helpful and in my case I really look at what they are buying because there are so many things they can click, it’s not quite as relevant to me.

But I have products where some are really expensive and some are cheap so I build up their leads score by saying how much money have they spent with us? That is more of a qualifier for me at this point with some of my info so a lot of things there but hopefully that helps?

Joey Bushnell: Sure and are there any other things contributing to that? Like whether they actually open your emails or other things like that, that could you score them on?

Micah Mitchell: Opening, no. Infusion doesn’t really offer a lot of automation based off of open rates just because they say it’s not really something they can rely on too much.

But clicking, absolutely. Again that becomes a tag so when I say a tag can create a lead score, well a click can cause a tag and other actions they take can cause a tag.

So aside from open, almost anything they do, even in the text messaging world, if they reply to a keyword you can have that apply a tag and change their lead score if you wanted to.

Joey Bushnell: Do you have any tips for keeping our list clean? I know that InfusionSoft is quite strict when it comes to being marked as spam they don’t give you too many second chances. So what can we do to make sure we are only ever contacting people who really want to hear from us?

Micah Mitchell: That’s a good question. The one good things is Infusion forces that there is always an unsubscribe link so they do a few things to keep people compliant automatically.

For example, if you upload a list of contacts they might only send to a few of them before they decide the list is safe enough to send to. So they police in a way which is really good overall when you consider that you are sharing some of those servers with other users and you want that overall score to be good.

But on an individual basis, I’ll start with this even though it sounds obscure, it’s all about the intent and what I mean by that is you can have people opt-in legitimately and do everything legitimately but still mark you as spam and you could steal a list and they don’t mark you as spam. The point is if the customer marks you as spam that is the ultimate indicator. People get caught up on the technical details. By the way, never, ever, ever buy a list that was just me just giving an example, they are always a waste of money.

But lets say you have your old customer base and you’re just getting into InfusionSoft and you think 2I have all of these customers, I’m going to put them into InfusionSoft on email”. Infusion is going to ask how old they are so forth. Even though there is that temptation to email them all, everyone feels it, you just make sure you follow the rules and your intent is there. You’ll see people reporting spam and that is your indicator.

One really big tip if you get InfusionSoft, the biggest tip of all is, I would get a good relationship with their email compliance guys because they don’t want to lock anyone out of InfusionSoft. When they have problems they have an attitude of “let’s figure out if we can fix the cause” they don’t want to lose a customer, they want to help you fix it.

So a lot of customers avoid that or are afraid of it but I would say call them up and say “This is what I’ve got, this is what I’m thinking of doing, do you think that is OK?” I’ve seen experiences where they say go ahead email it out and we will keep an eye on it, if there is a problem we can talk about it but thanks for letting us know. So that way you have deescalated even a potential problem.

Joey Bushnell: Do you ever delete contacts if they’ve not been engaged at all for a certain period of time? Or would you always try to keep them and reactivate them?

Micah Mitchell: When you say “delete” I might stop emailing contacts in some cases but I wouldn’t delete them just for having historical data.

But as far as emails go, if they don’t do anything, what I like to do is start one of those fishing campaigns where I email them every 60 or 90 days basically so now I’m not degrading my overall open rates by just sending too much email to people who don’t answer but I’m not giving up on that lead.

That sequence might last 2 years but it’s an easy sequence to write. It’s a simple tip where you go and write 8 emails that are timeless and then you put them in every 90 days for 2 years. That way your coldest, oldest leads pass in to there and if they click one of those things and reactivate themselves so you can open up contact again. It’s like a last effort that doesn’t hurt your overall sender score.

Joey Bushnell: Do you have any recommended plug-ins that can enhance our experience with InfusionSoft?

Micah Mitchell: Yeah, there are a lot of them so you can go to their market place and look them up but a few of them that come to mind are one from InfusionSoft from the same company that does the CRM but it’s an add-on called Customer Hub and they bought it from someone in the after market a few years ago. So they support it which is nice because it comes with all of that support.

But customer hub is one of the coolest things. That is the portal where customers can view their own invoices, change their credit cards and manage themselves so it’s a really good supplement to all of this push marketing, you have a portal for them to go in to.

It is also a membership site where you can lock down content and they can also click on links and they can automate themselves a little within there, meaning the customer can go into the membership site you can ask them questions, they can fill out a survey which applies tags or click links which apply tags. So customer hub is a really big one and that is what my whole thing is built on and I highly recommend it.

Another one for anyone who is into analytics is something called Report Mojo and it’s an add-on that uses InfusionSofts API which briefly, is how you can extend InfusionSoft, so it’s a software but they have a whole interface where you can write your own code if you feel like it.

But Report Mojo, that uses that API, that one is cool because it takes a lot of the data in Infusion which is compartmentalized, it’s maybe in different parts of the system or where you can look at it you can’t quite break it up in to the ways you want to. It allows you to break all of that data out and does a lot of graphical representation of the data.

So Report Mojo if you are an analytics nut, that one is a must have.

Customer Hub is a must have right out of the gates, it’s so valuable.

Joey Bushnell: Thank you for that, so my final question is do you have any final tips for us for getting the very most out of InfusionSoft?

Micah Mitchell: The main tip which I even give to 8 figure businesses who use InfusionSoft is just keeping it simple and being adaptable.

The bigger businesses but sometimes the start up businesses really want it exactly the way they want it. They get hung up on that aspect instead of putting in some form of simple automation that can begin doing something for them now. So that is a big thing, adapt to what it will do and keep it simple at least as a phase one. I understand the need for branding the bigger you get. But like I said even with big businesses it’s like “do you want to spend 3 months dealing with your whole customized mess or do you want to use it now and start making money?”

So that is the biggest tip, go for it and keep it simple and you’ll figure out enough to then create customization you really want.

Joey Bushnell: So where can we get more of this information form you Micah? You’ve given us some great tips and ideas and I’m sure you’ve got more where that came from so where can we go?

Micah Mitchell: Thank you. My website is mmmastery.com.

Right on the front page you can opt-in for some videos that will take you through, at first a really high level conceptually which is good for people who have not been inside the software, because my other training is once you get InfusionSoft, that is the market I usually deal with, people who have it and are using it and are having problems or people who have had a lot of training but want more things that they can do, so I do a lot of the technical but if you go to mmastery.com then there is a free video series that starts there from the beginning.

It probably assumes that you are a business owner and somewhat familiar with the internet but other than that it warms you up and teaches some of the concepts you need. It’ a free video series that will work whether you have Infusion or not so that is a good place for people to go initially.

Joey Bushnell: When they watch the videos are they going to see inside Infusionsoft? Some of the people listening to this may be thinking this stuff sounds great but without InfusionSoft being right in front of them, it’s difficult to visualize and understand how all this stuff works? Do you teach that side of things?

Micah Mitchell: I do, I said the videos will work without it but it references a link on the page to a demo of Infusionsoft so as soon as they go there and are done with the concept they can dive right in and go and click and look at Infusionsoft’s demo.

Joey Bushnell: Awesome. That brings us to the end of today’s show, thanks everyone for tuning in! Thank you Micah for coming on the show.

Micah Mitchell: Thank you Joey, I appreciate it.

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