Ray Edwards

The Copywriting Cheat Sheet

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Ray Edwards is a self confessed, direct mail junkie. The top gurus (and I do mean the top gurus) have turned to him to write some of their direct marketing pieces. These people include Tony Robbins, Jack Canfield, Mark Victor Hansen, Robert Allen, Frank Kern, Jeff Walker, Rich Schefren, Mark Joyner and a whole bunch of other really huge names in the marketing and personal development fields.

Ray is also a talented speaker and the author of one of my favorite copywriting books “Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy

After reading his book I decided to go and browse his website. I was excited to find one of the best infographics I have ever stumbled upon. It was the entire blueprint to writing copy, all nicely summarized on a neat little picture. With Ray’s permission I have posted it here below…


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