Ray Edwards

The Copywriting Cheat Sheet


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Ray Edwards is a self confessed, direct mail junkie. The top gurus (and I do mean the top gurus) have turned to him to write some of their direct marketing pieces. These people include Tony Robbins, Jack Canfield, Mark Victor Hansen, Robert Allen, Frank Kern, Jeff Walker, Rich Schefren, Mark Joyner and a whole bunch of other really huge names in the marketing and personal development fields.

Ray is also a talented speaker and the author of one of my favorite copywriting books “Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy”

After reading his book I decided to go and browse his website. I was excited to find one of the best infographics I have ever stumbled upon. It was the entire blueprint to writing copy, all nicely summarized on a neat little picture. With Ray’s permission I have posted it here below…

Having loved both the book and the infographic, it was all a bit too much for a marketing nerd like me, I just had to get this guy on the phone for an interview and thankfully he did agree to do an interview with me. In this interview Ray reveals…

The number 1 reason someone leaves your site without buying anything (and what to do about that)
The 3 things people think as soon as they land on your web page
How to use "Metapersuasion" to prepare your prospects to buy from you before they even read your sales message
The fastest way to influence someone
Why you should write in an active voice
The "damaging confession" technique that will help you will build trust with your prospect
Why you should use "Johnson boxes" in your copy
How to overcome blank page anxiety
The 6 steps of writing and improving your piece of copy

Transcript

Joey Bushnell:

Ray Edwards:

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