Donnie Bryant

Compelling Marketing Messages


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Donnie Bryant is a copywriter who helps his clients produce edgy marketing messages, direct response and editorial copy that generates measurable, profitable results.

In this interview I ask Donnie why businesses are failing with their marketing efforts & how they can do it better. Donnie reveals…

The 4 ways businesses are sabotaging their own marketing & killing their chances of getting new customers
A simple but important to lesson to be learned from “Old Spice” commercials
The number 1 writing mistake that will make people stop reading your marketing messages
The “knock them off balance” technique to keep peoples attention squarely on your marketing message
3 devastating effects that the recession is having on businesses (Plus how to safeguard & recession proof your own business)
Why cutting your marketing budget is the most stupid thing you can do in a down economy
Why some businesses outgrow other businesses by 250% during a recession
Why you can’t persuade anybody or change their mind
How to earn a place of trust & importance in your readers mind
Why you should forget about using a USP (unique selling proposition) & use a UVP instead
Why neglecting 80% of your market is good for business
The “40-40-20” rule which determines how successful your ad will be
How to craft a mouth watering offer
How to give a strong call to action that people respond to right away
Why psychologically you wouldn’t want to buy a Rolex for $10 even though that might sound like an amazing deal
A great way to reverse all the risk so the buyer feels super comfortable when ordering

Transcript

Joey Bushnell: 

Donnie Bryant:

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