David Meerman Scott

The New Rules of Marketing & PR


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David Meerman Scott is a marketing strategist, speaker, seminar leader and the author of seven books published in more than 30 languages.

David’s book “The new rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than 25 different languages from Bulgarian to Vietnamese, New Rules is now a modern business classic.

He is a recovering VP of marketing for two publicly traded technology companies. Today, besides speaking and writing, he is an adviser to marketing technology companies and nonprofits.

In this interview I ask David how the marketing game has changed & exactly what the “New rules” of marketing & PR are. He reveals…

Why David got sacked from his job because he didn’t want to market the old way any more
How to create content that will appeal to the people who want to buy your stuff
The 3 ways businesses can generate attention using the old methods of marketing (They do still work!)
How you can use the new rules of marketing to get massive visibility on the web
Why you must think like a journalist to succeed online
The 3 step process to making sales online
Why people are more inclined to buy if educate them first
Why one way interruption marketing is dead
2 big reasons your website needs to be mobile ready
3 mobile marketing strategies for small businesses
The “Newsjacking” method to drive huge traffic by simply piggy backing off breaking news stories!
How Richard Branson’s mother & Kate Winslet helped the London fire brigade to get mentioned over 2,000 times in the media

Transcript

Joey Bushnell:

David Meerman Scott:

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