The New Rules of Marketing & PR
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David Meerman Scott is a marketing strategist, speaker, seminar leader and the author of seven books published in more than 30 languages.
David’s book “The new rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than 25 different languages from Bulgarian to Vietnamese, New Rules is now a modern business classic.
He is a recovering VP of marketing for two publicly traded technology companies. Today, besides speaking and writing, he is an adviser to marketing technology companies and nonprofits.
In this interview I ask David how the marketing game has changed & exactly what the “New rules” of marketing & PR are. He reveals…
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