Bob Bly

Golden Nuggets From The Copywriters Handbook


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Bob Bly is a freelance copywriter who has written copy for hundreds of clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI’s Copywriter of the Year, and ETR’s Lifetime Achievement Award in Marketing. He was voted one of the 50 most influential people in sales lead management by the Sales Lead Management Association.

Bob is the author of more than 70 books including The Complete Idiot’s Guide To Direct Marketing (Alpha Books) and The Copywriter’s Handbook (Henry Holt & Co.)

Click play below to listen to this interview. (Please note the recording came out a little quiet, so you may need to turn up your speakers or put some headphones in. I promise it’s worth it though!)

Go to Bob’s site to read all his free articles & check out amazon if you would like to buy any of his books

In this interview you will learn…

The 4 functions of a headline
Bob’s two favorite types of headline that get people to read your ad
Why the “How to” headline will always sell well
The 4 U’s of an effective headline
The formula to measure how strong your headline is
How to make your ad super easy to read
The 5 step motivating sequence to make your reader decide to buy from you
The difference between features & benefits & why you should be using both!
Two ways to make your copy instantly more interesting
How a psychological trigger called “false logic” can be used to position your product as more superior
The BDF formula to get into your readers shoes & understand their mindset
Where to find the most successful adverts to swipe from
And much more….

Transcript

Joey Bushnell:

Bob Bly:

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