How to create a squeeze page in under 6 minutes

How to create a squeeze page in under 6 minutes

In the video below I will show you a tool that let’s me create a squeeze page in record time, in fact it’s so quick I do it in under 6 minutes. Don’t believe me? Get your stopwatch out and watch the video!

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So what is a squeeze page?

A squeeze page is also known as a landing page or lead capture page. The sole purpose of this kind of page is to collect a visitors name and email address before they leave your website. The reason for doing this is because the vast majority of people will not buy something the very first time they visit a website. Also, the vast majority of people will not come back to your website for a second time. If you spend money on buying traffic to bring visitors to your website but you aren’t collecting their contact details then you may as well be flushing money down the toilet. Because most of the people will leave your site, never to be seen or heard from again. That’s not a smart way to spend your online advertising budget

This is where creating a squeeze page comes in. You create a page which is designed to do nothing else but collect their data. They don’t shop, they don’t browse, you give them two options only… to leave their data or to leave your site.

People do not just give away their details on a whim. You have to make a compelling offer to them to convince them to leave their details. The best way to do this is to offer a high value gift which can be given away at low cost. Information is the best way to do this because information is valuable but can be given away for free. If you can provide your visitors with some helpful information that will benefit them or improve their life in some way, then you can use this as your “Lead magnet”.

A lead magnet is the name for your free gift which you will give away in exchange for their email address. Examples include a report, audio, video, email series, newsletter, consultation, software, membership or even a trial or discounted offer of some kind.

Once you have their email address, you send them the free gift that you promised. Then you continue to provide value and nurture them by communicating with them via email. After they get to know, like and trust you, there is a good chance that they will buy from you and become a loyal customer in the future

But what if you don’t know how to create a squeeze page? Is it complicated? I am not technical myself, I know nothing about HTML or building websites yet I can create a squeeze page whenever I like and as demonstrated in the video, I can do it in under 6 minutes!

The software that enables me to do this optimize press. It is a WordPress theme. So you need to have a self hosted WordPress site and upload the theme to it.

Optimize press gives you not only the ability to create a squeeze page but also memberships sites, sales pages, blogs, launch pages and more. It comes with so many cool features it would be impossible to describe them all here. Suffice to say it’s terrific value for money. You can customize your pages to your exact requirements.

When you create a squeeze page, you will need to include a few key ingredients. A headline, a web form which is above the fold and either a video or some web copy which clearly describes your lead magnet plus all the compelling reasons to take you up on your kind offer.

create a squeeze pageSome additional features include sub headlines, social media sharing buttons, a disclaimer and an image of the lead magnet itself. Optimize press makes it simple to include any of these things on your squeeze page.

No matter what level of expertise or experience you have, optimize press will make the process of creating lead capture pages, drag and drop simple.

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